I have a passion for winning business and building great brands.
My award-winning talent contributed to Grey's Agency of the Year award in '14 and '15. My creative platforms for Fortune 500 companies include helping the new world Travel Brilliantly for Marriott International, celebrating Life Changing Medicine for UPMC, turning fashionistas into Maxxinistas for T.J. Maxx…and inviting America to Sea Food Differently at Red Lobster. Together with my creative partner Ron Castillo, I led the team that handled integrated global work for the world’s largest cosmetic brand, MaybellineNY. Along the way, I've also contributed my talents to packaged goods (Healthy Choice, Marie Callandar’s, General Mills), retail banks (Bank of America and Chase Manhattan), apparel brands (Lands’ End, Kmart, Jockey and Playtex) and a slew of OTC/pharma brands, including Advil, Thermacare, Chapstick, Juvederm, Botox Cosmetic and Latisse.
A 5th generation San Francisco native, I attended the University of California at Berkeley and the University of the Pacific. I hold a B.A. in English Literature.
WORK TIMELINE
2016 - present CREATIVE PARTNER: ideaparc
Freelance Creative & Consulting for project based accounts, including: FaceBook, Best Buy Stores, Purple Mattress, KIND Protein Bars, Columbia Memorial Hospital, Wonderful U Lingerie, Regeneron, Sanofi Dupixent, and TheraputicsMD
2015 EXECUTIVE CREATIVE DIRECTOR: GREY WORLDWIDE
Accounts won: Marriott International, TJMaxx, Red Lobster, Latisse/Allergan, Tums/BreatheRight, UPMC Accounts supervised: Olive Garden, 3M, Advil, Aquafresh
2008 GLOBAL CREATIVE DIRECTOR: GOTHAM INC.
Managed all creative for global account, MaybellineNY: TV, print, outdoor, website, in-store, social, viral
2001 MANAGING PARTNER GREY: GREY WORLDWIDE/FRESHGREY
Created and co-managed 30 member group billing $225M+. accounts won: Kmart, Lands’ End, 3M, Bridgestone/Firestone, Ethan Allen, Playtex
1994 CREATIVE DIRECTOR: MCCANN ERICKSON
Managed all creative for global account, L’Oreal: TV, print, outdoor, digital